Become a More Strategic Marketer
This self-paced video course teaches digital marketers an organizing strategic framework so you can stop being reactive and instead build cohesive, effective campaigns. While tactics change, you'll use this framework again and again for years to come.
Digital Marketing Feels Complex When You're Focused on Tactics
👉 You are constantly playing catch-up to learn new tactics
👉 You feel spread too thin across multiple initiatives
👉 You aren't sure if you're spending time or money on the right things
The Most Successful Marketers Use Strategic Frameworks That Help Them Make Decisions.
Over the last 20 years, I've personally led digital marketing strategy for both Fortune 100 companies and startups. I've developed strategy and executed marketing for brands like Walmart, Travelocity, Chick-fil-A, Chrysler and Dr. Pepper.
In that time, I've spent hundreds of millions of dollars in marketing building iconic brands and driving sales.
One of the most important lessons about marketing strategy I learned was this:
Most marketers DRASTICALLY overcomplicate digital marketing.
The Only Marketing Strategy Framework You'll Ever Need
I'll teach you the simple organizing strategic framework I've learned over the last 20 years. This framework will teach you to simply your marketing efforts. It's build around the customer journey.
We all know the customer journey is important, but more than half of marketers still broadcast the exact same message across all channels.
This simple framework will make your marketing more cohesive and personalized than your competition. I'll also show you how it can be applied to EVERYTHING you do - from Facebook ads to reporting.
✅ The 4-stage strategy framework to organize all your digital marketing efforts
✅ A step-by-step process to building your own framework
✅ The correct way to outline goals, objectives and strategies
✅ Process for writing key messages based on customer intent
✅ How to create cohesive campaigns that accumulate in effectiveness
✅ How to apply the framework to marketing across channels including your site, SEO and paid advertising
What's Inside [13 Videos + 3 Worksheets]
✔️ 1. Introduction [4:18]
✔️ 2. Lessons Learned from 20 Years of Digital Marketing Strategy [13:48]
✔️ 3. The Three Objective Framework & Why It's Transformational [15:57]
✔️ 4. Setting Goals, Objectives & Strategies [6:16]
✔️ 5. Defining Your Positioning [27:06]
✔️ 6. Creating Your Framework [1:16]
✔️ 7. Step 1: Mapping Intent [9:43]
✔️ 8. Keyword Research to Map Intent [8:50]
✔️ 9. Step 2: Mapping Key Messages [14:59]
✔️ 10. Step 3: Mapping Content [9:25]
✔️ 11. Step 4: Mapping Channels & Tactics [18:36]
✔️ 12. Step 5: Mapping KPIs [3:45]
✔️ 13. Putting it All Together [1:33]
Worksheet [PDF]: Goals & Objectives Worksheet
Worksheet [PDF]: Positioning Worksheet
Worksheet [PDF]: Three Objective Framework Worksheet
Who is this course for?
- People new to digital marketing looking to build a solid strategic foundation
- Digital marketers looking to improve their creative & messaging
- Marketers at any level who feel like they're chasing tactics
If you're not 100% satisfied, or it's not what you were expecting, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.
🔥 Limited Time: Free Swipe File
Orders in November will receive a FREE swipe file of more than 50 examples of brands that are applying this framework to their marketing.
Your Teacher: John Keehler
John is a veteran digital marketer with more than 20 years experience building and executing digital marketing campaigns.
- Led digital marketing strategy for Fortune 100 brands and SMBs alike
- Led strategy for more than $100 million in digital ad spending
- Led in-house product strategy and growth for SAAS
- Mentored entrepreneurs
- Taught Digital Marketing at Top Tier Universities
"John opened my mind up to things that I never even knew were possible in social and digital. He challenged and guided me on a daily basis. My expectations of my work and myself are so much higher due to his guidance." - Caitlin Mitchell"John has a knack for being ahead of the trends and the ability to articulate complex ideas in bite-sized chunks." - John Herrington"His insights are nothing short of inspirational. Light bulbs flash and the next thing you know, great work happens. He's the real thing." - Todd Connelly"John turns the sometimes complicated into an understandable and viable marketing strategy." - David Wright